More and more people are trying to access web sites from their cell phones and smart phones and too often the experiences are not pleasant. Web Sites that were designed to be viewed on large monitors just do not show well or at all on cell phone screens. Even the best smart phones are not able to effectively display most web sites that are not mobile friendly.
If the purpose of a web site is to attract, inform and perhaps motivate consumers to take action, what value could a web site possibly have if all it does is frustrate visitors who happen to find a site that is difficult to view?
As part of an effective Mobile Marketing Strategy a web site should be designed to provide prospective and existing customers with what they are looking for when they are searching for information on their cell phones or smart phones. When someone is mobile they are not typically looking to read detailed information about any business or subject.
A mobile consumer is usually looking for information such as: Where are you located?; How do I get to you?; How can I contact you?; When are you open?; What products and or services do you offer?; and Are you offering any special promotions?. The information presented on a Mobile Web
Site should provide useful information in a very direct easy to view manner. Morgan Stanley research estimates that by 2015, the “mobile web” will be larger than the “desktop web”. In fact, daily Internet usage via handheld devices jumped from 29% in 2009 to 43% by the end of 2010.
As more and more people continue to utilize the “mobile web”, it is easy to see the value of having a mobile web site. Very few small businesses have websites that are mobile enabled or that were specifically designed for mobile viewing.
According to a 1&1 Internet, Inc. study, 50% of small businesses have never checked the appearance or functionality of their site on a cell phone. Do you have a plan to take advantage of rapid and the dramatically increased use of the Internet via a mobile device?
Most business owners do not have the time or the expertise to figure out their next step. It is easier and less expensive then you may think. Help is available if you need it.
A mobile web site may actually offer you more options and prove to be more valuable to you and your customers than your current regular web site. To have a custom mobile site designed to meet your business needs contact SMF Services. Call 954-655-0376 or visit: mobilemarketingflorida.mobi.